Corporate Training & e-Learning Blog

September 01, 2007

Mobile Learning

We were recently awarded another m-learning project here at CramerSweeney Instructional Design (hooray!!), and I am always extremely interested to see how many other organizations are with us on the m-learning pioneering front. Fortunately, the eLearning Guild recently published a new report on m-learning called "Guild Research 360 Report on Mobile Learning." Here is what their survey findings reveal (extracted from an abstract of the full report):
  • 66% of Guild members are at least researching m-learning initiatives and 9% have actually implemented m-learning in their organizations.
  • 44.8% of Guild members plan to do more m-learning in the next 12 months.
  • The U.S. and Canada lag behind other countries in both current implementation and plans for m-learning. (That's NOT good!) 24% of Guild members in other countries have either implemented or are designing m-learning offerings vs. only 14% in the U.S. and Canada. Plus 57% of International members plan to do more m-learning in the next 12 months vs. 41% for the U.S. and Canada.
  • The top 3 barriers to the adoption of m-learning are concerns over content created for traditional media not working on hand-held devices, the lack of a standard for mobile delivery, and concern that screens are too small.
  • The iPhone (and products coming out that are now influenced by the iPhone) is expected to allay the concerns over compatibility and screen size and have a significant impact on the adoption of m-learning, as many learning activities developed for the web will work with little or no change on this new crop of portable devices.
  • Members who have implemented m-learning report a 52% improvement in user performance and an 83% increase in making learning available to users.
  • Of members who have implemented m-learning and who are able to evaluate return on investment, 88% report a positive ROI !!
Thank you, eLearning Guild, for these eye-opening survey results!

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