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I can't help but wonder if my company's job postings should now include: "High proficiency and several years of experience playing video games."
Avatars are extremely well known to players of online games, which includes the majority of anyone under the age of 30. An increasing percentage of the work force grew up with computer games that often involve elaborate simulations of human behavior and fantastical environments. For younger workers in particular, avatar-based training fits right in with growing up with video games.
We know that a classroom instructor is the most powerful ingredient to learner success; the avatar provides the same sort of learning dynamic online. Avatars engage learners and, therefore, lead to enhanced learner attention and increased learning retention. Research shows that avatar-based simulations drive measurably higher rates of course completion, learning, retention, and overall job impact.
Oftentimes, employees may not choose to “seek out” learning opportunities. Consequently, we need to “fool” them into learning. Why not try a charismatic avatar? Here at CramerSweeney, we have used iclone2 to create avatars for clients, including an avatar we named Ava for Intel's field sales training!